Crafted surfaces

A TV or status page is not a dump of “everything interesting.” Relevance is designed: who sees the surface, what decisions they make day by day, then the smallest set of signals that serve those decisions - including inside your own organisation.

Worked rooms for Northstar, Harbor, Solstice, and Polar live in the wallboard story and illustrative customers.

Stories

Story	Business moment
Design the wallboard for who walks past it	Internal visibility done badly
Tell the customer what is true without the shell	Customer-safe status without ops credentials

How-tos

• Dashboards and displays
• Customer status visibility
• Status pages (concept)